Design and Development of an Augmented Reality Application as a Promotional Media for Como Mineral Water Products by CV. ASIA RAYA

The development of digital technology offers new opportunities in promotional strategies, one of which is through the use of Augmented Reality (AR). This research aims to develop an Augmented Reality application as a promotional medium for COMO mineral water products from CV. Asia Raya. The application is designed to display 3D objects of COMO products by scanning markers embedded in brochures. The development process was carried out using Unity, Vuforia, and Blender with the Marker-Based Tracking method. Testing was conducted on the functionality of the application and website, marker readability based on distance, angle, and lighting parameters, as well as the 3D object display speed and the application’s effectiveness through questionnaires. The results show that the application can present products interactively, with an average 3D object display speed on brochure media of 1.45 seconds. In addition, questionnaire results from 50 respondents indicated a high level of satisfaction in terms of ease of use (85.8%), visual appeal (84.3%), and promotional effectiveness (84%). This application is expected to serve as an innovative digital promotion alternative and enhance product attractiveness in the market.