Digital art as a novel medium for health communication: enabling interactive interventions and reconstructing health experiences in public health

This perspective article explores digital art as an innovative medium for health communication. It argues that traditional health communication-often unidirectional and emotionally detached-frequently fails to support lasting behavioral change. In contrast, digital art introduces interactivity, immersive environments, and emotionally resonant narratives, enabling more engaging forms of health messaging and fostering deeper public involvement and awareness. Drawing on social cognitive theory, experiential learning, and media ecology, the article develops a conceptual framework and examines practical strategies such as narrative reconstruction, data visualization, and community-based co-creation. It also addresses key challenges, including issues of access, content accuracy, and ethical use of personal data in artistic health interventions. Looking forward, this perspective calls for stronger interdisciplinary collaboration, supportive policies, and evidence-based research to further integrate digital art into public health practice. By doing so, digital art could contribute meaningfully to more inclusive, participatory, and sustainable approaches to health promotion.