Acceptance of electromobility: who is buying electric cars?

Abstract This article explores Czech consumersʼ acceptance of electric vehicles and examines how socio-demographic factors influence their willingness to purchase them and perceive them as environmentally friendly. The research was conducted through a questionnaire survey with a sample of 1000 respondents. The findings show that age and education significantly impact attitudes toward electric vehicles—especially among younger people (aged 25–44) and those with higher education, who are more open to adopting electric mobility. In contrast, gender and income level did not show statistically significant effects. These insights suggest that car manufacturers should tailor their marketing communication more toward younger, educated consumers, rather than focusing primarily on gender or financial status. The study thus provides valuable guidance for marketing strategies and highlights a key target group for the continued growth of the electric vehicle market in the Czech Republic.