Smart Generative Media: Analyzing the Impact of Artificial Intelligence Tools (Such as ChatGPT, Midjourney) on Journalistic and Creative Content Production

This study seeks to analyze the impact of generative artificial intelligence tools, specifically ChatGPT and Midjourney, on the ecosystem of journalistic and creative content production in the Arab and international media environment. The study adopted a Mixed Methods approach combining quantitative analysis through an electronic questionnaire distributed to a sample of (412) journalists, editors, and digital content creators across six Arab countries, and qualitative analysis through semi-structured in-depth interviews with (28) experts in the fields of digital media, artificial intelligence, and media ethics. Theoretically, the study drew upon Marshall McLuhan's Technological Determinism theory, Everett Rogers' Diffusion of Innovations theory, and the Gatekeeping Theory in its contemporary digital formulation. The results revealed that (78.4%) of respondents use at least one generative AI tool across various stages of content production, and that (63.1%) reported a noticeable improvement in production speed, while (54.6%) expressed substantive concerns regarding accuracy, credibility, and originality. The study uncovered a statistically significant correlation between the journalist's level of digital competence and the degree of generative AI tool adoption (r = 0.71, p < 0.001). The findings also highlighted five principal patterns of tool utilization, ranging from advanced integrative use to complete rejection. The study concluded that comprehensive regulatory and ethical frameworks governing the use of generative AI in media practice must be developed, emphasizing that these tools are reshaping the journalist's role from "content producer" to "coordinator, verifier, and auditor of automatically generated content."