The effect of social media peer communication and live streaming on young female consumers attitude and pride toward local brands

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Authors

Publication Details

Journal
International Journal of Electronic Business
Published
2026-01-01
DOI
https://doi.org/10.1504/ijeb.2026.10077301
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

The effect of social media peer communication and live streaming on young female consumers attitude and pride toward local brands

N.A. Sulaimiah, Junaidi Sagir, N.A. Sulhaini
International Journal of Electronic Business
Digital Marketing and Social Media
article

The effect of social media peer communication and live streaming on young female consumers attitude and pride toward local brands

N.A. Sulaimiah, Junaidi Sagir, N.A. Sulhaini
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Electronic BusinessVol. 1(1)
Openalex Percentile: Top 7%
Digital Marketing and Social Media
DOISourceOpenAlex
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The effect of social media peer communication and live streaming on young female consumers attitude and pride toward local brands — N.A. Sulaimiah, Junaidi Sagir, et al. · International Journal of Electronic Business (2026) | TGRS Research Map | TGRS