Multi-stakeholder collaborations and collective action: What is PSM’s role in not so usual business situations?

Grand societal challenges require organisations to engage in collective action with actors from the wider ecosystem around their supply networks, pushing ‘business-as-usual’ collaboration to take forms that are ‘not-as-usual’. We draw on collective action theory, more specifically the theoretical lenses of ecosystems and social movements, to gain a deeper understanding of collective action and how this informs PSM-related BNAU activities. We argue what these activities could look like for ecosystems, where PSM already plays a role, and regarding social movements, where we argue that PSM can assume a role to enable more effective engagement with grand societal challenges.