A STUDY ON CONSUMER SATISFACTION TOWARDS RETAIL STORES IN TIRUPUR CITY.

Consumer satisfaction plays a vital role in the success and growth of retail stores, especially in competitive markets like Tirupur City. Retail stores today focus not only on selling products but also on delivering better services, quality goods, and a pleasant shopping experience to retain customers. This study aims to analyze the level of consumer satisfaction towards retail stores in Tirupur City. The research focuses on various factors influencing consumer satisfaction such as product quality, pricing, availability of products, store location, customer service, promotional offers, and overall shopping convenience. Primary data for the study was collected through a structured questionnaire from customers visiting selected retail stores in Tirupur City. Secondary data was gathered from journals, websites, books, and previous research studies related to consumer satisfaction.