Pharmaceutical marketing and patient trust: How do doctor-targeted campaigns affect patients?
Physicians and pharmaceutical companies must acknowledge that their marketing relationships can influence patient trust and should carefully assess the consequences of their collaboration on the public's perception of medicine and public health.
Authors
- Marta Makowska (ORCID: https://orcid.org/0000-0002-0785-6237)
- Piotr Ozierański (ORCID: https://orcid.org/0000-0002-2023-3288)
- Akihiko Ozaki
Institutions
- Kozminski University (PL)
- Jyoban Hospital of Tokiwa Foundation (JP)
- Medical Governance Research Institute (JP)
- University of Bath (GB)
Publication Details
- Journal
- PLoS ONE
- Published
- 2026-03-27
- DOI
- https://doi.org/10.1371/journal.pone.0344509
- Primary Topic
- Pharmaceutical industry and healthcare
- Type
- article
- Field-Weighted Citation Impact
- 0.00