Addressing Parental Supply of Alcohol to Teens: Development and Message Testing of the Keep Their Future Bright Campaign
The message testing demonstrated that emphasising the harms of moderate alcohol consumption and challenging perceptions that parental supply is protective was persuasive. SO WHAT?: Evidence-based communication strategies and public health campaigns are needed to address broader cultural perceptions and support long-term behavioural change.
Authors
- Skye McPhie
- Natasha Harding (ORCID: https://orcid.org/0000-0002-7207-1807)
- Mark Chenery
- Nataly Bovopoulos
- Craig A. Martin
- Cinzia Marrocco
- Sophie Fredheim
Institutions
- Alcohol and Drug Foundation (AU)
- Department of Health and Aged Care (AU)
Publication Details
- Journal
- Health Promotion Journal of Australia
- Published
- 2026-03-27
- DOI
- https://doi.org/10.1002/hpja.70174
- Primary Topic
- Substance Abuse Treatment and Outcomes
- Type
- article
- Field-Weighted Citation Impact
- 0.00