The Role of Humor in Inoculation Theory

Inoculation is serious business, but that does not mean it cannot be viewed through a perspective of humor, nor that humor cannot be part of the process of attitude resistance. This applies to both medical and communication-based inoculation, with scientists examining how humor could function as an adjuvant and facilitate resistance to persuasive attacks. Though relatively limited, considerations of humor have been part of inoculation theory from the beginning—dating back from McGuire’s seminal 1964 review to the prominent role of humor in modern gamified inoculation interventions against misinformation. In this article, we explore humor’s role in inoculation theory, review emerging research, and propose promising directions for future theory and application.