Prevalence, value, and food marketing methods of food-related sponsorship and contracts in Canadian recreation and sport facilities

Food sponsorship and service agreements are prevalent in Canadian RSFs and include financial and in-kind contributions that may benefit facilities. However, the marketing leveraging methods used-such as branded signage and product provision-may also increase children's exposure to food marketing. Greater monitoring and evaluation of these marketing practices is needed, especially in the context of proposed national marketing restrictions.

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Publication Details

Journal
Public Health Nutrition
Published
2026-03-27
DOI
https://doi.org/10.1017/s1368980025101699
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
0.00
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article

Prevalence, value, and food marketing methods of food-related sponsorship and contracts in Canadian recreation and sport facilities

Sara Kirk, Rachel Prowse, Erin Hobin, Melanie Warken et al.
Public Health Nutrition
Consumer Behavior in Brand Consumption and Identification
article

Prevalence, value, and food marketing methods of food-related sponsorship and contracts in Canadian recreation and sport facilities

Sara Kirk, Rachel Prowse, Erin Hobin, Melanie Warken, Kim Raine, Trudy Tran, Dana Lee Olstad
article en

Abstract

Food sponsorship and service agreements are prevalent in Canadian RSFs and include financial and in-kind contributions that may benefit facilities. However, the marketing leveraging methods used-such as branded signage and product provision-may also increase children's exposure to food marketing. Greater monitoring and evaluation of these marketing practices is needed, especially in the context of proposed national marketing restrictions.

Public Health Nutrition
Dalhousie University (CA), Memorial University of Newfoundland (CA), University of Alberta (CA), University of Calgary (CA), University of Toronto (CA)
Zero hunger
Openalex Percentile: Top 4%
Consumer Behavior in Brand Consumption and Identification
DOIOpen Access PDFOpenAlex
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Prevalence, value, and food marketing methods of food-related sponsorship and contracts in Canadian recreation and sport facilities — Sara Kirk, Rachel Prowse, et al. · Public Health Nutrition (2026) | TGRS Research Map | TGRS