A tool to measure the influence of social media on health behaviors: an exploratory study

This study highlights the growing influence of social media on health behaviors and introduces a reliable exploratory instrument to identify the most receptive populations. The tool can support targeted public health strategies and ethical engagement on digital platforms, especially for younger audiences frequently exposed to health-related content.

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Publication Details

Journal
BDJ Open
Published
2026-03-27
DOI
https://doi.org/10.1038/s41405-026-00417-0
Primary Topic
Health Literacy and Information Accessibility
Type
article
Field-Weighted Citation Impact
0.00
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article

A tool to measure the influence of social media on health behaviors: an exploratory study

Damien Offner, Clément Mathieu, Chloé Rethaber, Gabriel Fernandez de Grado
BDJ Open
Health Literacy and Information Accessibility
article

A tool to measure the influence of social media on health behaviors: an exploratory study

Damien Offner, Clément Mathieu, Chloé Rethaber, Gabriel Fernandez de Grado
article en

Abstract

This study highlights the growing influence of social media on health behaviors and introduces a reliable exploratory instrument to identify the most receptive populations. The tool can support targeted public health strategies and ethical engagement on digital platforms, especially for younger audiences frequently exposed to health-related content.

BDJ OpenVol. 12(1)
Inserm (FR), Regenerative NanoMedicine (FR), Hôpitaux Universitaires de Strasbourg (FR), Université de Strasbourg (FR)
Gender equality
Openalex Percentile: Top 9%
Health Literacy and Information Accessibility
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