Examining Youth Awareness of The Real Cost Campaigns: An Audience Segmentation Analysis of Data From a Campaign Evaluation Study
The campaigns are effectively reaching youth across audience segments. Continued awareness monitoring helps to ensure that tobacco prevention campaigns designed for a general youth audience promote healthy behaviors across their audience.
Authors
- Emily Anne McDonald (ORCID: https://orcid.org/0009-0002-3786-9730)
- LeTonya Chapman
- Vincenzo Malo (ORCID: https://orcid.org/0000-0003-0401-3637)
- Anna MacMonegle (ORCID: https://orcid.org/0000-0001-9729-8015)
- Nathaniel Taylor (ORCID: https://orcid.org/0000-0003-3176-9528)
- Leeann Siegel (ORCID: https://orcid.org/0000-0002-3033-2474)
- A S Jaarsma (ORCID: https://orcid.org/0000-0001-6679-5756)
- Lindsay Pitzer
- Anh Nguyen Zarndt
Institutions
- United States Food and Drug Administration (US)
- RTI International (US)
Publication Details
- Journal
- American Journal of Preventive Medicine
- Published
- 2026-03-01
- DOI
- https://doi.org/10.1016/j.amepre.2025.108249
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.00