Influence of Bathroom Cladding Materials on Users’ Perceived Well-Being

In recent decades, bathroom design has undergone significant changes driven by technological advances, aesthetic trends, and social transformations. Despite their relevance to daily routines and quality of life, bathrooms remain underexplored with regard to how cladding materials influence users’ psychological experience. This study aims to analyze the effects of different bathroom cladding materials on perception, emotional response, and purchase intention. An online experiment was conducted using a single-factor experimental design with five types of cladding materials (ceramic, vinyl, wood, microcement, and natural stone). A total of 58 participants evaluated five virtual bathroom stimuli through self-report measures assessing perceived well-being, perceived stress, perceived functionality, perceived aesthetic preference, perceived cost, emotional valence, and purchase intention. Data were analyzed using nonparametric statistical tests. The results revealed significant differences across all perceptual dimensions depending on the cladding material. Wood and natural stone were associated with higher levels of perceived well-being and more pleasant emotional responses, whereas microcement was linked to higher perceived stress and lower aesthetic evaluations. In addition, affective variables—particularly aesthetic preference—emerged as the strongest predictors of purchase intention. These findings highlight the importance of bathroom materiality in shaping emotional experience and decision-making processes, and emphasize the role of cladding selection in promoting psychological well-being within domestic environments.