REIMAGINING TOURISM IN JHARKHAND: UNLOCKING A HIDDEN GEM OF INDIA (EXPLORING ADRENALINE, DIGITAL INNOVATION AND LOCAL ENTREPRENEURSHIP-REDEFINING TOURISM MANAGEMENT FOR THE DIGITAL AGE)

Jharkhand, a state in eastern India, boasts immense tourism potential with its rich cultural heritage, natural beauty, and historical significance. Tourism in Jharkhand, often overshadowed by more prominent Indian destinations, remains a hidden gem with immense untapped potential. Jharkhand’s tourism sector remains underdeveloped despite its vast potential, lacking infrastructure and awareness. This paper explores how digital innovation and entrepreneurial initiatives and strategies for sustainable growth can redefine tourism management in the digital age, positioning Jharkhand as a competitive and sustainable destination. By examining the state’s rich cultural heritage, natural landscapes, and tribal traditions, the study highlights opportunities for leveraging digital platforms, smart technologies, and start-up ecosystems to enhance visibility, accessibility, and visitor engagement. The research highlights the role of digital entrepreneurship in creating inclusive growth models, empowering local communities, promoting eco-friendly practices, and generating employment opportunities. Through a multidisciplinary lens, the paper argues that integrating digital transformation with tourism policy can not only unlock Jharkhand’s hidden treasures but also contribute to India’s broader vision of sustainable development and innovation-driven growth.