Creative nature tourism experience at Roca Azul Biopark in Holguin, Cuba

Creativity is a key element to enhance nature tourism experiences and promote sustainability at global and local levels.The objective of this article is to develop a procedure for the design of creative nature tourism activities, feasible for insertion in the excursions of the Roca Azul Biopark, with the purpose of favoring the quality of the tourist experience for consumers.To this end, the stages of preparation; diagnosis; projection, co-creation and co-production; implementation and evaluation were defined, combining documentary analysis, participatory workshops, market testing and the use of digital tools for collaborative design.The activities designed included interpretive trails, creative rural practices and naturalist workshops, integrating visitors and the local community in interactive and learning-oriented experiences.The results demonstrated the feasibility of the procedure, the acceptance of the activities and their potential to diversify the ecotourism offer, while strengthening community participation and environmental education.The conclusions highlight the methodological contribution as a replicable tool for the creative management of nature excursions.