Visual design and accessibility settings: an exploratory study on their role in technology adoption among older adults

Mobile navigation is often perceived as simple and intuitive due to the apparent ease with which users can perform complex tasks. However, it remains a significant source of frustration for older adults, representing a substantial barrier to the adoption and appropriation of digital technologies. This study focuses on users aged 65 and older, a group that faces specific challenges such as difficulty performing certain gestures and interpreting the meaning of icons, with the visual style in which these are rendered being the most important factor. The research explores whether older adults are aware of and use accessibility settings, and to what extent these features enhance their user experience. Data were collected through two focus groups with participants aged 65 and older, with particular attention paid to their understanding of graphical user interface iconography in mobile apps and their ability to configure accessibility options. Findings reveal that activating accessibility features can, in some cases, negatively impact usability and user experience by altering the original visual design of the application. Moreover, many older users struggle to independently configure these settings. The study highlights the pivotal role of family members and close contacts as “warm experts” who assist older adults in the process of technology adoption.