CROSS-CULTURAL LEADERSHIP TRENDS: TURKISH AND GLOBAL PERSPECTIVES WITH BIBLIOMETRIC AND CONTENT ANALYSES

Cross-cultural leadership is the capacity to lead and guide a multicultural team made up of individuals from various cultural backgrounds. Leaders can fully utilize a diverse workforce and achieve increased innovation, better performance, and a competitive advantage by comprehending and managing cultural differences. The aim of this study is to map out the existing cross-cultural leadership literature via bibliometric and content analysis methods. To this end, SSCI-indexed articles in the Web of Science database from 1975 to 2025 were considered. Only 155 articles satisfy these criteria out of 1,422 primary and 30,238 secondary documents, with 13 articles among the 20 in total in the Turkish sample. The global sample (N=155) and the Turkish sample (N=13) are analyzed via the VOSviewer program in terms of co-authorship, citation, co-citation, co-word, and bibliographic coupling analyses. It was concluded that the field is dominated by multi-level quantitative research models, the majority of which heavily lean towards Hofstede and Schwartz's cultural studies in terms of theoretical underpinnings. Methodological diversity is not as common as in the field. Similarly, the Turkish literature followed the same path as the extracted cross-cultural sample.