MAPPING THE GREEN HOTEL LITERATURE: A BIBLIOMETRIC REVIEW ON ATTITUDES AND BEHAVIORS IN SUSTAINABLE HOSPITALITY

Owing to their comfort-oriented service delivery, hotel enterprises are among the prominent establishments in terms of resource consumption.Therefore, the increasing number of green hotels in the accommodation sector is critical for the future of both the industry and the planet.However, despite consumers' largely positive attitudes toward green accommodation, the number of consumers who actually choose green hotels remains relatively low.Understanding the reasons behind this phenomenon, conceptualized as the attitude-behavior gap in the context of sustainable consumption, is of great importance to the green hotel sector.Accordingly, studies addressing the green hotel concept along the axis of attitude and behavior were examined using a bibliometric analysis.The Web of Science (WoS) database was used for sample selection, and 520 studies deemed suitable for the stated objective were subjected to various analyses using the VOSviewer software.The findings indicate that Heesup Han is the most productive researcher in the field in terms of publications, citations, and collaborations.In addition, universities from South Korea, the United States, China, and Malaysia excelled in publication and citation performance.An examination of the geographical distribution shows that studies are predominantly concentrated in the United States and Far Eastern countries, while Europe, despite being a major tourism destination, remains relatively underrepresented.Finally, the majority of studies were grounded in the Theory of Planned Behavior, suggesting the need to address the topic within the framework of alternative theoretical perspectives.