INFLUENCE OF 4G /5G BUSINESS PROCESS TECHNOLOGY ON THE COMPETITIVE ADVANTAGE OF TELECOMMUNICATION COMPANIES IN KENYA

Abstract: The main objective of this study was to determine the influence of 4G/5G business process technology on competitive advantage of telecommunication companies in Kenya. The study was anchored on the Resource-Based View theory. A cross-sectional research design was adopted, targeting key players in the Kenyan telecommunications sector which comprised 39 telecommunication firms. A semi-structured questionnaire was used for primary data collection, incorporating both closed and open-ended questions to capture qualitative and quantitative insights. The collected data was analyzed using Statistical Package for the Social Sciences to obtain descriptive and inferential statistics, such as means, standard deviations, percentages, correlations and regression analysis to determine relationships between variables. A correlation of 82% indicated that the adoption of 4G/5G business process technologies had improved operational efficiency, network reliability, and speed of service delivery, thereby enhancing customer satisfaction and retention. Keywords: 4G/5G Business Process, Technology, Competitive Advantage. Title: INFLUENCE OF 4G /5G BUSINESS PROCESS TECHNOLOGY ON THE COMPETITIVE ADVANTAGE OF TELECOMMUNICATION COMPANIES IN KENYA Author: Evans Oichoe, Antony Sije, Lawrence Odollo International Journal of Social Science and Humanities Research ISSN 2348-3156 (Print), ISSN 2348-3164 (online) Vol. 14, Issue 1, January 2026 - March 2026 Page No: 321-332 Research Publish Journals Website: www.researchpublish.com Published Date: 20-March-2026 DOI: https://doi.org/10.5281/zenodo.19124755 Paper Download Link (Source) https://www.researchpublish.com/papers/influence-of-4g-5g-business-process-technology-on-the-competitive-advantage-of-telecommunication-companies-in-kenya