Exploring the Narrative Aesthetics in the Transformation of Intellectual Property Creation in Cross-Media Production

Contemporary cross-media Intellectual Property (IP)-based creative practices have posed significant challenges to traditional paradigms of literary criticism, chiefly because IP creation links textual works with commercial product chains, thereby requiring criticism to confront non-textual yet literature-related creative outputs. In response to these new forms of criticism, non-textual phenomena may be reconceptualized as forms of narrative phenomena that remain semantically affiliated with the textual work. This non-textual narrative phenomenon may be interpreted through the concept of “narrative performance”. However, the concept only summarizes the non-textual narrative of a single segment within an IP production chain. A comprehensive understanding of the entire chain necessitates the perspective of “narrative event combination”, which integrates non-textual narrative processes with textual creation. Building upon this framework, this article proposes the notion of Dynamic Narrative Aesthetic. This idea not only constitutes a critical response to IP literature creation, but also offers a forward-looking reflection on AI-generated art as an emergent technological and aesthetic trend.