THE NEED FOR DIGITAL SKILLS IN SHAPING THE PROFILE OF THE SUCCESSFUL ENTREPRENEUR

Digital transformation has reframed the pillars of entrepreneurship, where digital competencies have become a foundational driving force of entrepreneurship. This study aims to explore the impacts of digital competencies on essential mechanisms that reflect the current entrepreneurship paradigm, which includes creativity, adaptability, opportunity recognition, development of business relationships, and risk monitoring. By adopting current literature on digital entrepreneurship and innovation management, the study develops a conceptual framework that highlights the driving forces of cognitive enhancement and adaptability driven by digital competencies. The empirical and conceptual literature suggests that digital technology amplifies creativity, the process of adaptability, the assessment of potential opportunities, engagement of digital business relationships, and predictive management of risks. This study aims to provide innovative insights that highlight the integrated importance of digital competencies for generating competitive, innovative, and adaptable entrepreneurship processes within the digital economy.