Marketing Skills for Indias Digital Growth
The rapid digitalization of India's heterogeneous market presents a unique challenge: a significant skills gap between its world-class IT workforce and the marketing acumen required to drive domestic growth. This study examines the efficacy of a targeted upskilling initiative designed to bridge this
Institutions
- PSG INSTITUTE OF TECHNOLOGY AND APPLIED RESEARCH (IN)
- KPR Institute of Engineering and Technology (IN)
Publication Details
- Journal
- International Journal of Scientific Development and Research
- Published
- 2026-01-01
- DOI
- https://doi.org/10.56975/ijsdr.v11i3.308020
- Primary Topic
- Indian Economic and Social Development
- Type
- article
- Field-Weighted Citation Impact
- 0.00