Improving legislation is a necessity: A multi-method quantitative analysis of tobacco sponsorship and publicity in China

Tobacco sponsorship is fundamentally profit-driven because it mainly funds and publicizes components of the production chain, particularly tobacco farmers. As its severity may be constrained by anti-tobacco legislation, future studies are needed to continuously monitor these evolving strategies, thereby accumulating sufficient evidence to support the introduction and implementation of comprehensive, nationwide legislation that clearly defines and penalizes all sponsorship activities in China.