Socially Responsible Consumption: Myths And Realities in the Context of Agri-Food Companies

The objective of this article was to analyze the factors explaining socially responsible consumption within agri-food companies in Cameroon. We achieved this by conducting a quantitative study using a questionnaire as a data collection tool. The questionnaire was administered to 50 respondents, whose responses were coded using SPSS software, and the determinants of SRC were highlighted using SmartPLS software. The main finding is that all the factors studied have a positive impact on the implementation of SRC in agri-food companies in Cameroon, but with very different degrees of influence; they must therefore be ranked in order of importance. However, governance and certification criteria are more important than the others.