Self-reported Social Media Use Does Not Affect Cross-Cultural Consensus in First Impressions

Research focusing on first impression formation based on facial stimuli lacks a conclusion on whether there is a cross-cultural agreement and how deeply it has proliferated across distant populations.Social media may play an important role in the level of cross-cultural agreement as they provide us with overwhelming numbers of visual stimuli, including faces.Sharing social media aesthetics, their users may utilise facial cues congruently.We asked participants from seven distant, ethnically variable countries from five continents to rate facial attractiveness, trustworthiness and dominance of a single ethnically invariant facial sample (N=195, 106 women, M_Age=23.23),also accounting for their self-reported social media use intensity and socioeconomic background.We expected the agreement between cultures to be better for participants who reported a higher intensity of social media use.Instead, we observed substantial cross-cultural agreement, especially for attractiveness and trustworthiness, regardless of the self-reported social media use intensity.However, the samples of participants from similar cultural backgrounds (same countries) agreed more.We also see

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Publication Details

Journal
Evolutionary Human Sciences
Published
2026-01-01
DOI
https://doi.org/10.1017/ehs.2026.10042
Primary Topic
Evolutionary Psychology and Human Behavior
Type
article
Field-Weighted Citation Impact
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article

Self-reported Social Media Use Does Not Affect Cross-Cultural Consensus in First Impressions

Petr Tureček, Karel Kleisner, Zuzana Štěrbová, Ondřej Pavlovič et al.
Evolutionary Human Sciences
Evolutionary Psychology and Human Behavior
article

Self-reported Social Media Use Does Not Affect Cross-Cultural Consensus in First Impressions

Petr Tureček, Karel Kleisner, Zuzana Štěrbová, Ondřej Pavlovič, Andrés Castellanos-Chacón, Sławomir Wacewicz, S. Adil Saribay, Vojtěch Fiala, Juan David Leongómez
article en

Abstract

Research focusing on first impression formation based on facial stimuli lacks a conclusion on whether there is a cross-cultural agreement and how deeply it has proliferated across distant populations.Social media may play an important role in the level of cross-cultural agreement as they provide us with overwhelming numbers of visual stimuli, including faces.Sharing social media aesthetics, their users may utilise facial cues congruently.We asked participants from seven distant, ethnically variable countries from five continents to rate facial attractiveness, trustworthiness and dominance of a single ethnically invariant facial sample (N=195, 106 women, M_Age=23.23),also accounting for their self-reported social media use intensity and socioeconomic background.We expected the agreement between cultures to be better for participants who reported a higher intensity of social media use.Instead, we observed substantial cross-cultural agreement, especially for attractiveness and trustworthiness, regardless of the self-reported social media use intensity.However, the samples of participants from similar cultural backgrounds (same countries) agreed more.We also see

Evolutionary Human Sciences
Kadir Has University (TR), Universidad El Bosque (CO), Czech Academy of Sciences (CZ), Charles University (CZ), Nicolaus Copernicus University (PL)
Gender equality
Openalex Percentile: Top 15%
Evolutionary Psychology and Human Behavior
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Self-reported Social Media Use Does Not Affect Cross-Cultural Consensus in First Impressions — Petr Tureček, Karel Kleisner, et al. · Evolutionary Human Sciences (2026) | TGRS Research Map | TGRS