The impact of hardiness on motivation and productivity of retail companies' personnel during crisis and business transformation

The article discovers the impact of hardiness on motivation and productivity of trade organizations’ staff during the transformation period. A number of problems affecting the management system in retail are highlighted, and proposals for their resolution to maintain a balance in the labor market are presented. As a result of the study, the importance of growing hardiness of corporations while maintaining the proper level of staff motivation is revealed. A model interpreting the dependence of working behavior, motivation, and hardiness of organizations has been compiled. The scientific and theoretical provisions are studied, and the author's conclusions are given.