An Evaluation of the Implementation Effect and Enhancement Countermeasures of Rural Living Environment Improvements: Taking Environmental Demonstration Villages in Shaanxi Province as an Example

Improving the living environment in rural areas is an important task and a key breakthrough point in implementing the rural revitalization strategy. It not only directly affects the vital interests and health protection of farmers, but is also an important measure to promote ecological civilization construction and achieve the development goal of a beautiful China. Taking environmental demonstration villages in Shaanxi Province as the research object, questionnaire data were obtained through field research and face-to-face interviews. This study constructs an evaluation index system covering five dimensions: village appearance, domestic sewage treatment, rural toilet renovation, domestic waste treatment, and construction and management mechanism. The entropy method is used to determine indicator weights, and fuzzy comprehensive evaluation is applied to measure the implementation effect. The research results indicate that the overall effect is between “average” and “good” (score 3.924), with domestic sewage treatment scoring highest and construction and management mechanism lowest. The study identifies key problems such as low farmer participation, insufficient funding sources, inadequate infrastructure maintenance, and weak environmental awareness. Based on these findings, countermeasures are proposed: enhancing farmers’ environmental awareness and participation; diversifying capital investment; improving infrastructure and establishing long-term management mechanisms; cultivating social capital; and strengthening the leading role of the government. This study provides empirical evidence and policy recommendations for improving rural environmental governance.