Cultivating and embracing plurality in abductive inquiries within strategy research

Abduction offers a mode of scientific inquiry that focuses on formulating explanations for unexplained phenomena. By building a bridge between philosophy of science and strategic management research, this article offers a pluralistic view of abduction, highlighting abductive triggers as the starting point in seeking explanations and the essential role of both creative and selective abduction in formulating explanations. Additionally, this article provides practical guidance for the design, execution, and evaluation of abductive research, including the usefulness of abduction for studies not designed as abductive. We offer orienting considerations about abduction's steps and elements, illustrate with examples, and outline potential missteps. Abduction does not lend itself to a fixed template, and we aim to lower the barriers to using abduction in strategic management research.