The Role of Information Sharing in Supply Chain Collaboration: Impacts and Emerging Opportunities

Effective supply chain management is essential for competitive advantage in an increasingly complex global marketplace, and information sharing between partners is becoming a strategic necessity. This paper aims to investigate information sharing practices within the supply chain of the fast-moving consumer goods sector. Specifically, it explores the challenges associated with these practices and their influence on collaboration among partners. Additionally, it analyzes the practical effects of technology and Industry 4.0 on these processes, emphasizing their impact on enhancing or reconfiguring supply chain collaboration. As a methodological approach, semi-structured interviews were conducted with three key supply chain actors: a supplier, a logistics service provider, and a retailer. The Gioia method was employed to analyze the interview data, thereby generating a meaningful data structure. This resulted in a conceptual model demonstrating the relationship between information sharing and collaborative supply chain performance, providing practical insights for enhancing integration.