The well-being-enhanced READINESS model: a human-centric extension for risk and crisis communication in generative AI contexts

Purpose This article proposes a conceptual extension of the READINESS model (Jin et al., 2024, 2025) by introducing well-being as a foundational, transversal dimension that underpins READINESS as a mindset, multilevel efficacy and dynamic process. Design/methodology/approach Anchored in insights from genAI risk research and communication theory, the well-being-enhanced READINESS model reframes READINESS as a human-centred capacity driven by emotional sustainability, psychological safety and ethical reflexivity. Findings By integrating leadership communication, perceived organisational support and health-oriented infrastructures, the model offers a more inclusive and sustainable roadmap for genAI READINESS. It challenges both theory and practice to recognise well-being as a strategic imperative in the face of technological disruption. Research limitations/implications The article concludes by outlining implications for communication research, leadership development and genAI governance, advocating for systemic support that bridges operational efficacy with emotional and ethical sustainability. Originality/value While traditional crisis management models focus on preparedness and resilience, they often overlook the psychosocial tolls imposed on communication professionals navigating genAI-mediated environments, where emotional strain, ethical ambiguity and cognitive overload converge.