Consumer Purchasing Decisions in the Context of Key Packaging Features and Information Contained on Food and Cosmetic Product Packagingpaper

Abstract Product packaging serves a logistical function related to transport, storage, product safety, and information. Furthermore, packaging is an integral part of the product, but after use, it becomes unnecessary and, from this perspective, constitutes post-consumer waste, which in turn poses a threat to our environment. Therefore, in the context of sustainable development, limiting the negative impact of such packaging on our natural environment is crucial. Consumers themselves also play a significant role, as their purchasing decisions can influence producers’ responsibility and the increasing prevalence of eco-friendly packaging. Therefore, researching consumer awareness is crucial to understanding how consumer purchasing decisions can support the concept of sustainable development in the context of packaging. The aim of this study is to analyze consumer opinions regarding the characteristics of cosmetic and food product packaging and the importance of information placed on such packaging for consumers when making purchasing decisions. The study utilized a survey method and also analyzed the survey results, allowing for the identification of consumer attitudes and opinions regarding the characteristics of cosmetic and food product packaging. Furthermore, it was determined which information presented on food and cosmetic product packaging is considered crucial by consumers when making purchasing decisions.