Selecting key opinion leaders under practical challenges

Abstract When undertaking a community intervention, interventionists frequently recruit the help of community members who serve as key opinion leaders (KOLs). However, selecting a team of KOLs can be challenging because the evaluation of potential teams must balance considerations of members’ availability and diversity, as well as the team’s breadth of network coverage and cost of recruitment. This paper has two goals: to review the practical challenges that arise in the selection of KOLs for community interventions, and to facilitate the selection of KOLs when some of these practical challenges are present by introducing and demonstrating the KOLaide R package. We conclude by discussing future directions for facilitating the selection of KOLs in community intervention contexts.