The ghost in the machine speaks with an American accent: cultural value drift in early GPT-3 and the case for pluralist evaluation of generative AI
Early large language models (LLMs) were released with minimal alignment, offering a rare view of how generative systems reframe the ethical values embedded in human texts. We examine outputs from a 2021 version of OpenAI’s base GPT-3, prompting it to summarise culturally diverse source materials (laws, political speeches, and philosophical works) and interpreting results through a descriptive, moral value pluralist lens. Where possible, we contextualise outputs with cross-national datasets such as the World Values Survey. We document recurring value drift: Australia’s firearm policy is recast as a threat to liberty; de Beauvoir’s feminist critique becomes gender-essentialist dating advice; and Merkel’s humanitarian appeal is recast as immigration control. In contrast, multilateral documents (UN/UNESCO) exhibit greater value stability, suggesting consensus-crafted language can buffer against cultural mutation. We argue that these early behaviours (observed before extensive fine-tuning and safety layers) provide a baseline for understanding how training distributions shape normative framing. Our contribution is twofold: (1) empirical evidence that value drift can invert or overwrite encoded values along predictable cultural axes, and (2) a pluralist, descriptive evaluation method that surfaces whose values dominate and when. We conclude with implications for culturally inclusive evaluation and alignment in contemporary LLMs.
Authors
- Julija Kalpokienė (ORCID: https://orcid.org/0000-0003-1074-7047)
- Rebecca L. Johnson (ORCID: https://orcid.org/0000-0001-7321-0744)
- Enrico Panai (ORCID: https://orcid.org/0000-0002-8615-5526)
- Natalia Menéndez González
- Leslye Denisse Dias Duran
- Giada Pistilli
- Donald Jay Bertulfo
Institutions
- Università Cattolica del Sacro Cuore (IT)
- The University of Sydney (AU)
- Vytautas Magnus University (LT)
- University of Oxford (GB)
- Wellcome Centre for Ethics and Humanities (GB)
- European University Institute (IT)
- Delft University of Technology (NL)
Publication Details
- Journal
- AI and Ethics
- Published
- 2026-03-23
- DOI
- https://doi.org/10.1007/s43681-026-01038-x
- Primary Topic
- Computational and Text Analysis Methods
- Type
- article
- Field-Weighted Citation Impact
- 0.00