The price of a large electron Yukawa modification

A bstract The theoretical implications of an electron Yukawa modification are considered in the context of a possible Higgs pole run at FCC-ee, aimed at bounding this coupling. We start from an effective field theory viewpoint, considering the impact of renormalisation group effects on related observables and also examining assumptions on the broader UV flavour structure. We then give an overview of the landscape of simplified models, investigating phenomenological constraints arising at higher orders. A short discussion of fine-tuning is also included.