ASSESSMENT OF THE IMPACT OF 'GREEN' FOREIGN INVESTMENT PROJECTS ON THE FINANCIAL STABILITY OF SERVICE ENTERPRISES.

This study provides a comprehensive assessment of the impact of “green” foreign investment projects on the financial stability of service enterprises in the context of the global transition toward a sustainable and low-carbon economy. The increasing prioritization of environmental, social, and governance (ESG) criteria in international investment flows has significantly reshaped the structure and direction of foreign direct investment (FDI), particularly in service sectors such as tourism, transport, finance, and information services. The findings indicate that, in the short term, the implementation of green investment projects may impose financial pressure on enterprises due to high initial capital expenditures, increased depreciation costs, and the need for workforce adaptation. However, in the long term, these investments contribute significantly to strengthening financial stability by reducing operational costs, improving resource efficiency, enhancing market competitiveness, and mitigating environmental and regulatory risks. Furthermore, green investments facilitate access to international financial markets, preferential financing instruments, and global value chains aligned with sustainability standards.