Impact of Financial Influencers on Investment Decisions of Gen Z Investors

This research paper examines the impact of financial influencers on the investment decisions of Gen Z investors. The study is based on primary data collected through a structured questionnaire with over 150 responses. It analyzes factors such as influencer credibility, social media exposure, and risk perception influencing investment behavior.

Authors

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-03-21
DOI
https://doi.org/10.5281/zenodo.19142684
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Impact of Financial Influencers on Investment Decisions of Gen Z Investors

Nandini Patel
Zenodo (CERN European Organization for Nuclear Research)
Digital Marketing and Social Media
article

Impact of Financial Influencers on Investment Decisions of Gen Z Investors

Nandini Patel
article en

Abstract

This research paper examines the impact of financial influencers on the investment decisions of Gen Z investors. The study is based on primary data collected through a structured questionnaire with over 150 responses. It analyzes factors such as influencer credibility, social media exposure, and risk perception influencing investment behavior.

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 18%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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Impact of Financial Influencers on Investment Decisions of Gen Z Investors — Nandini Patel · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS