Analysis of Markup Pricing and Market Dynamics: A Comparative Study of Telkomsel and SK Telecom

This study explores markup pricing and market dynamics in the telecommunications sector through a comparative analysis of Telkomsel and SK Telecom. By examining marginal cost, price elasticity of demand, markup pricing, and markup elasticity, it highlights how competition, market structure, and regulation influence pricing strategies, profitability, and consumer welfare in Indonesia and South Korea.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-12-01
DOI
https://doi.org/10.5281/zenodo.19131173
Primary Topic
ICT Impact and Policies
Type
article
Field-Weighted Citation Impact
0.00
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article

Analysis of Markup Pricing and Market Dynamics: A Comparative Study of Telkomsel and SK Telecom

Riris Nur Hamidah
Zenodo (CERN European Organization for Nuclear Research)
ICT Impact and Policies
article

Analysis of Markup Pricing and Market Dynamics: A Comparative Study of Telkomsel and SK Telecom

Riris Nur Hamidah
article en

Abstract

This study explores markup pricing and market dynamics in the telecommunications sector through a comparative analysis of Telkomsel and SK Telecom. By examining marginal cost, price elasticity of demand, markup pricing, and markup elasticity, it highlights how competition, market structure, and regulation influence pricing strategies, profitability, and consumer welfare in Indonesia and South Korea.

Zenodo (CERN European Organization for Nuclear Research)
Seoul National University (KR)
Decent work and economic growth
Openalex Percentile: Top 46%
ICT Impact and Policies
DOIOpen Access PDFOpenAlex
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Analysis of Markup Pricing and Market Dynamics: A Comparative Study of Telkomsel and SK Telecom — Riris Nur Hamidah · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS