Perspectives of UK horse carers towards the use of artificial intelligence

Background: Artificial Intelligence (AI) is becoming increasingly prevalent in the modern world, including in veterinary medicine. Methods: This cross-sectional study aimed to investigate horse carers attitudes towards using AI for equine care. An online survey was distributed to UK horse owners/carers in 2025, covering participants’ demographics and use of AI, and their opinions of AI for equine care. Statistical analysis included descriptive statistics, categorisation of free text responses and logistic regression to determine factors associated with opinions. Results: Ninety-seven responses were analysed. Participants had a predominantly positive opinion of AI to automate large datasets for equine care, and a predominantly negative opinion for automating communications and medical decision-making. Key categories identified in free text responses were: AI use in general/equine care, desire for human interaction, and AI as a supportive aid only. Positive attitudes to AI for equine care were significantly associated with participants’ opinions of AI in their own lives (OR:3.69, 95% CI 3.06-4.45) and understanding of AI (OR:1.31, 95% CI 1.03-1.66). Limitations: Small exploratory UK study, Conclusion: Horse owners/carers had mixed opinions of the use of AI in equine care, and their primary concern was around it replacing human decision-making.