Artificial Intelligence and Social Marketing - plenary session
Authors
- S haryn Rundle-Thiele
- Agnès Helme-Guizon
Institutions
- Griffith University (AU)
- Centre d'Etudes et de Recherches Appliquées à la Gestion (FR)
- Université Grenoble Alpes (FR)
Publication Details
- Journal
- SPIRE - Sciences Po Institutional REpository
- Published
- 2025-11-05
- Primary Topic
- AI in Service Interactions
- Type
- article
- Field-Weighted Citation Impact
- 0.00