Role of E-Commerce in Enhancing Pilgrims Satisfaction with Hospitality Services at Shri Swami Samarth Temple, Akkalkot

Abstract The increasing adoption of digital technologies has brought significant changes in the management of religious tourism and hospitality services. Shri Swami Samarth Temple, Akkalkot attracts a large number of pilgrims, creating a need for efficient, convenient, and well-organized hospitality facilities. This study examines the role of e-commerce in enhancing pilgrim satisfaction with hospitality services at Shri Swami Samarth Temple by analyzing pilgrims’ awareness, usage, and perceptions of online services such as accommodation booking, digital payments, online donations, and related facilities. The study is based on primary data collected through a structured questionnaire administered to pilgrims. The findings reveal that e-commerce services play a positive role in improving convenience, saving time, and enhancing the overall hospitality experience of pilgrims, leading to higher satisfaction levels. Despite challenges such as network issues and limited digital literacy among some pilgrims, the overall impact of e-commerce on pilgrim satisfaction is found to be significant. The study emphasizes the need for improved digital infrastructure and user support to ensure inclusive and effective implementation of e-commerce in pilgrimage hospitality management.