Large Language Models for Market Research: A Data-Augmentation Approach
This paper proposes a statistical data augmentation approach that efficiently integrates LLM-generated data with real data in conjoint analysis.
Authors
- Mengxin Wang (ORCID: https://orcid.org/0000-0002-3378-9402)
- Dennis Zhang (ORCID: https://orcid.org/0000-0002-4544-775X)
- Heng Zhang
Institutions
- The University of Texas at Dallas (US)
- Washington University in St. Louis (US)
- Arizona State University (US)
Publication Details
- Journal
- Marketing Science
- Published
- 2026-03-17
- DOI
- https://doi.org/10.1287/mksc.2025.0009
- Primary Topic
- Sentiment Analysis and Opinion Mining
- Type
- article
- Field-Weighted Citation Impact
- 0.00