Digital Dissemination Strategies for Health Promotion Videos in Indigenous Communities in California: Protocol for a Three-Arm Comparative Study
This study addresses a critical gap in health communication research by providing a systematic methodology for comparing digital dissemination strategies within Indigenous communities. The combination of community-informed recruitment, multilingual accessibility, and comprehensive digital tracking tools offers a replicable model for evaluating how public health messages spread through different channels, particularly for populations historically excluded from traditional outreach efforts.
Authors
- Alicia R. Riley (ORCID: https://orcid.org/0000-0002-3341-6892)
- Anna E. Epperson (ORCID: https://orcid.org/0000-0001-9197-2582)
- Alison B. Comfort (ORCID: https://orcid.org/0000-0001-6713-5258)
- Lucía Abascal Miguel (ORCID: https://orcid.org/0000-0002-7142-8704)
- Nadia Diamond-Smith
- Darío León
- Mary E Garcia
Institutions
- University of California, Merced (US)
- University of California, San Francisco (US)
- University of California, Santa Cruz (US)
- Global Brain Health Institute (US)
Publication Details
- Journal
- JMIR Research Protocols
- Published
- 2026-03-17
- DOI
- https://doi.org/10.2196/84674
- Primary Topic
- Health Literacy and Information Accessibility
- Type
- article
- Field-Weighted Citation Impact
- 0.00