A Study on Customer Attitude towards Unified Payment Interface (UPI): With Special Reference to Haveri City, Karnataka State

Abstract: The digital revolution in India has significantly transformed the financial landscape, with the Unified Payment Interface (UPI) emerging as a revolutionary tool for seamless and instant transactions. This study examines the customer attitude toward UPI in the Haveri City of Karnataka. It explores awareness, usage patterns, benefits, challenges, and overall satisfaction. The findings provide insights into the behavioral trends of UPI users in a semi-urban district, contributing to the broader understanding of digital financial adoption in regional areas. Keywords: UPI, Digital Payments, Customer Attitude, Haveri, Fintech, Cashless Economy. Title: A Study on Customer Attitude towards Unified Payment Interface (UPI): With Special Reference to Haveri City, Karnataka State Author: Mr. Sandeep S. Kulkarni, Dr. R. Kalidoss International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 13, Issue 2, October 2025 - March 2026 Page No: 801-814 Research Publish Journals Website: www.researchpublish.com Published Date: 12-March-2026 DOI: https://doi.org/10.5281/zenodo.18978841 Paper Download Link (Source) https://www.researchpublish.com/papers/a-study-on-customer-attitude-towards-unified-payment-interface-upi-with-special-reference-to-haveri-city-karnataka-state