Research on the communication strategies of science popularization new media matrix in a multi-platform ecosystem

This paper aims to explore how science popularization new media accounts can overcome the challenges of "content homogeneity and inefficient dissemination" within a multi-platform ecosystem, thereby achieving precise communication and enhanced effectiveness. Using the "Kedo" as a case study and integrating theories from communication studies and marketing, combined with platform data, this research systematically analyzes existing problems related to content supply and user demand, platform ecosystem adaptation, user profile construction, and operational mechanisms faced by current science communication accounts. The study finds that the root causes of communication ineffectiveness lie in outdated concepts, cognitive biases regarding platforms, insufficient organizational capabilities, and external environmental challenges. Based on these findings, the paper proposes a precise communication strategy system centered on "deep insight, ecological adaptation, value resonance, and agile operations". It emphasizes a shift from "knowledge indoctrination" to "value co-creation", advocating for the construction of a multi-layered content matrix and differentiated operational roadmaps.