CUSTOMER SATISFACTION TOWARDS STORE ENVIRONMENT IN SMART BAZAAR STORE IN MYSORE

Customer’s expectations are high, and they are not met by the service provider up to the expectation of customers. It is true to retail sector also. The satisfaction level of customers also differs on retail services than to any other kinds of services. The present study makes an attempt to bring out such differences from the customers of modern retail formats in Mysore. Data was collected from Smart Bazaar store which is a well known modern retail format in Mysore. The study examined the importance of specific elements of changing store environment towards the measurement of satisfaction levels. The present empirical study found some interesting observations that the sample respondents were least satisfied with ‘Free currency top up in bill counter’, “Baby areas” and “Membership card” by assigning least weights and high level satisfied with ‘Interior’, ‘product variety’ ‘computerized Bill’. Due to these results, the impact of these attributes on Customer satisfaction must not be underestimated.