A Case Study of the Challenges of Repurposing Camel Hair Wool as a Luxury Material

Youssef Bayoumi and Robert A. Phillips (2025) International Council for Small Business, Cairo, Egypt.<br/><br/>The fashion industry has come under increasing scrutiny due to its significant contribution to pollution, waste, and resource depletion. As consumers become more aware of these issues, there is a growing demand for materials and practices that align with sustainability goals. Innovative solutions, such as natural fibers that offer both ecological benefits and high performance, can help drive the industry toward a more sustainable future. This study focuses on one such material—Bactrian camel hair—exploring its potential as a sustainable alternative in the fashion industry in terms of its quality and sustainability and the challenge of bringing a new and little-known material to customers.