Marketing Forever

This paper presents an empirical study of consumer incentives to share old photos on social media. Drawing upon foreverism, a novel concept proposed by American philosopher Grafton Tanner, we advance the literature on nostalgia in past-themed consumption. Our findings also have implications for recent theoretical conversations around consumer timework and consumer-driven memorialization.

Authors

Davit Marikyan (ORCID: https://orcid.org/0000-0002-6296-2585)
Jonatan Södergren (ORCID: https://orcid.org/0000-0003-2775-8148)
Dinara Davlembayeva (ORCID: https://orcid.org/0000-0002-6946-7480)
Simos Chari (ORCID: https://orcid.org/0000-0001-6399-5672)
Papagiannidis Savvas

Institutions

Digital Research Alliance of Canada
Cardiff University (GB)
Newcastle University (GB)

Publication Details

Journal: Explore Bristol Research
Published: 2024-08-19
Primary Topic: Nostalgia and Consumer Behavior
Type: article
Field-Weighted Citation Impact: 0.00

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article

Marketing Forever

Davit Marikyan, Jonatan Södergren, Dinara Davlembayeva, Simos Chari et al.

Aug 19, 2024

Explore Bristol Research

Nostalgia and Consumer Behavior

article

Marketing Forever

Davit Marikyan, Jonatan Södergren, Dinara Davlembayeva, Simos Chari, Papagiannidis Savvas

August 19, 2024article en

Abstract

This paper presents an empirical study of consumer incentives to share old photos on social media. Drawing upon foreverism, a novel concept proposed by American philosopher Grafton Tanner, we advance the literature on nostalgia in past-themed consumption. Our findings also have implications for recent theoretical conversations around consumer timework and consumer-driven memorialization.

Explore Bristol Research

Digital Research Alliance of Canada, Cardiff University (GB), Newcastle University (GB)

Openalex Percentile: Top 35%

Nostalgia and Consumer Behavior

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