Marketing Forever

This paper presents an empirical study of consumer incentives to share old photos on social media. Drawing upon foreverism, a novel concept proposed by American philosopher Grafton Tanner, we advance the literature on nostalgia in past-themed consumption. Our findings also have implications for recent theoretical conversations around consumer timework and consumer-driven memorialization.

Authors

Davit Marikyan (ORCID: https://orcid.org/0000-0002-6296-2585)
Jonatan Södergren (ORCID: https://orcid.org/0000-0003-2775-8148)
Dinara Davlembayeva (ORCID: https://orcid.org/0000-0002-6946-7480)
Simos Chari (ORCID: https://orcid.org/0000-0001-6399-5672)
Papagiannidis Savvas

Publication Details

Journal: Bristol Research (University of Bristol)
Published: 2024-08-19
Primary Topic: Nostalgia and Consumer Behavior
Type: article
Field-Weighted Citation Impact: 0.00

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article

Marketing Forever

Davit Marikyan, Jonatan Södergren, Dinara Davlembayeva, Simos Chari et al.

Aug 19, 2024

Bristol Research (University of Bristol)

Nostalgia and Consumer Behavior

article

Marketing Forever

Davit Marikyan, Jonatan Södergren, Dinara Davlembayeva, Simos Chari, Papagiannidis Savvas

August 19, 2024article en

Abstract

This paper presents an empirical study of consumer incentives to share old photos on social media. Drawing upon foreverism, a novel concept proposed by American philosopher Grafton Tanner, we advance the literature on nostalgia in past-themed consumption. Our findings also have implications for recent theoretical conversations around consumer timework and consumer-driven memorialization.

Bristol Research (University of Bristol)

Openalex Percentile: Top 35%

Nostalgia and Consumer Behavior

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Marketing Forever — Davit Marikyan, Jonatan Södergren, et al. · Bristol Research (University of Bristol) (2024) | TGRS Research Map | TGRS