Consuming After Ideology:How Advertising Constructed the Flexitarian Consumer
This study examines how advertising has shaped the emergence of the flexitarian as a consumer category, showing how aesthetic strategies, rather than moral appeals, legitimize hybrid consumption practices within the expanding plant-based marketplace.
Authors
- Ileyha Dagalp (ORCID: https://orcid.org/0000-0001-8223-0800)
- Jonatan Södergren (ORCID: https://orcid.org/0000-0003-2775-8148)
- Avi Shankar (ORCID: https://orcid.org/0000-0002-4312-4412)
- Jack Waverley (ORCID: https://orcid.org/0000-0001-5647-6911)
Institutions
- University of Manchester (GB)
- University of Bristol (GB)
- University of Gothenburg (SE)
Publication Details
- Journal
- Bristol Research (University of Bristol)
- Published
- 2025-12-01
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 0.00